📣 ANNOUNCEMENT: OUR PUBLIC LAUNCH IS LIVE. JOIN OUR ONGOING PLASTIC DETOX CHALLENGE TODAY !!! 🚀🚀🚀

Build better habits with science.

We’re so excited that Habits for a Better World is now …
Our mission at the Habits for a Better World nonprofit is to use science and community-driven research to inspire tiny, practical habits that improve human well-being and planetary health.

When people say, “Someone should do something about that,” our 400+ global volunteers say, “Why not us?” and so they joined forces to use published research along with our own to identify the best small changes you can make, to deliver outsized impact and built a community hub to support you along the way. Join us and let’s make a better world together!

Plastics Detox Challenge

Join the Challenge Now

Microplastics are now found in many parts of our bodies and plastics are a major environmental pollutant.

The good news is that small, everyday choices can significantly reduce how much plastic we use and are exposed to.
Over the coming weeks, we’ll explore simple, practical ways to reduce plastics in everyday life — without pressure or perfection.

Questions? Ask our AI Assistant

Our AI Assistant* is trained on trusted, peer-reviewed research and real-world insights so you get guidance that’s clear, actionable, and grounded in evidence. You can also ask questions about Habits for a Better World.

*Our AI Assistant is about 10X more energy efficient than popular LLMs, and has lower environmental impact. Please note that it is still “artificial intelligence” and can make mistakes.

Help our AI get better by answering just two questions

Submit Feedback on AI Assistant
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Find your people

Habits are easier, and more fun, when you don’t do them alone. Join a global community experimenting with small changes, sharing what works, and learning from each other along the way.

✨ Join the community

Stay curious

Frequently asked questions

  • Habits for a Better World is a nonprofit initiative focused on improving the world by helping people adopt practical, research-informed habits that have been shown by science to address one or more global challenges. We translate evidence into simple actions people can try in real life—then we support those actions with our AI Assistant and our Community Hub.

  • HBW focuses on big, interconnected challenges—including environmental sustainability, animal and human suffering, health and well-being, and the societal impacts of technology (including generative AI). Rather than trying to “solve everything at once,” we focus on specific habit changes that can scale.

  • Awareness and policy are important but aren’t sufficient by themselves. Inspiring individual behavior changes, supporting them to become habits, and then having many people do that together is how we’ll impact the major problems. HBW focuses on habits because they’re:

    • Actionable (people can start today)

    • Repeatable (small actions compound)

    • Scalable (many people making small changes can create large impact)

  • HBW is for anyone who wants to make a difference in making a better world, including:

    • People looking for practical ways to live more aligned with their values

    • People wanting to improve their health, save money, save time, while having impact on the world

    • Community members who want challenges and get peer support

    • Volunteers (research, design, filmmaking, writing, tech, partnerships)

    • Organizations seeking evidence-based, non-performative action pathways

  • It reflects the shift from individual intention to collective action. HBW is designed so people don’t have to do hard changes alone—habits are easier to build when you have:

    • a clear plan,

    • science-inspired,

    • supportive community,

    • accountability,

    • and stories that help habits “stick.”

  • Our approach blends:

    • Research (to find what works and what’s realistic)

    • Design (to make it simple, motivating, and usable)

    • Community (to sustain behavior change)

    • Storytelling/film (to inspire, normalize, and spread change)

  • We prioritize habits that are:

    • Evidence-informed (supported by credible research)

    • High-leverage (meaningful impact relative to effort)

    • Practical (realistic for real lives)

    • Inclusive and adaptable (options for different contexts)

    • Non-shaming (progress over perfection)

  • A Habits Challenge is a time-bounded, community-supported program where participants try a specific habit (or set of habit options) with:

    • clear steps,

    • supporting resources,

    • peer/community encouragement,

    • and reflection to help the change continue.

  • Options typically include: